Why I started RetentionLayer
Hello,
I'm Raffy Banks.
At $250K–$1M ARR, most Vertical SaaS founders hit the same wall. Your team is exhausted, growth plateaus, and you’re forced to firefight cancellations. You're spending cash to replace customers who should have stayed, and you have no idea what to build next to actually move the retention needle.
I've been there. I've burned months building features nobody used and watched customers leave because the actual reasons for staying—the 3–5 core user behaviors—were invisible to the team. Over 15 years, I’ve built two companies and scaled SaaS from zero to 200,000+ users and a successful acquisition.
Here’s what I learned: What got you to $250K won't get you to predictable growth. The key is not chasing a million feature requests; it's installing the system that forces you to act on true user value. My expertise stems directly from the systems I engineered to maintain 96% customer retention in high-stakes maritime technology.
That's why I started RetentionLayer.
Too many good products plateau not because they're bad, but because the team lacks the predictive engine to know who is leaving and exactly what to do about it.
I help founders at $250K–$1M ARR stop burning cash and wasting dev time by installing the LTV Inflection System. This system aligns your data, finds the true retention metrics, and gives you a clear roadmap to fix the leaks.
I'm not here to help you chase unicorns or vanity metrics. I'm here to help you stop the chaos, achieve predictable growth, and watch your LTV climb consistently.
If you're ready to stop fighting fires and grow with clarity, book a call.
