Hello,

I'm Raffy Banks.

At $250K–$1M ARR, most SaaS founders hit the same wall. Customers churn. Dev time gets wasted. The roadmap feels like chaos. And you can't quite figure out why.

I've been there. I've burned months building features nobody used and watched customers leave without understanding what was broken.

Over 15 years, I've built two companies and scaled SaaS from zero to 200,000+ users and an acquisition.

Here's what I learned: What got you to $250K won't get you to $1M. Trying a million things and hoping one sticks just doesn’t work anymore. What works is finding the handful of things that actually drive retention.

That's why I started RetentionLayer.

Too many good products plateau not because they're bad, but because the team loses clarity on what's actually keeping customers and what's driving them away.

I help founders at $250K–$1M ARR diagnose what's killing retention and build a clear roadmap to fix it. So you stop wasting dev time, boost retention by 20-40%, and break through your growth plateau.

I'm not here to help you raise funding or chase unicorns.

I'm here to help you understand what keeps customers, what drives them away, and exactly what to do about it.

If you're ready to plug the leaks and grow with clarity, book a call.